@JamesMiller
Personal account of James Miller, Managing Editor of The Interpreter, a publication on Russia, Ukraine, and Syria. A contributor at Reuters, The Daily Beast, RFE/RL, elsewhere.
JamesMiller
9 years
Media should find a better way to monetize content.
Real random, but contextually relevant.
The media still has no idea how to monetize things. Here's an example:
If I was a news agency with photographers working for me, like AP, I would make the photos flash, and make a reasonably sized thumbnail (with a few options) embeddable, and run adds on the pop-out image when somebody clicks on it. That way, the image opens on a new window, and runs a QUICK add right before the image opens.
Anyone could use the embed code without copywrite issues, and the original source still makes all the money.
AND it's harder to pirate, hard enough that in 99.9% of cases it would be time prohibitive.
Published in Press-Stream The Media in Publication Editorial and Original Thoughts