And finally, you can view your Pressimus profile by clicking on your profile image, and selecting your profile, and you can customize your Pressimus settings by selecting settings.
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Published in Stream:
What Is Pressimus, Exactly?
Press by
James
@JamesMiller
Personal account of James Miller, Managing Editor of The Interpreter, a publication on Russia, Ukraine, and Syria. A contributor at Reuters, The Daily Beast, RFE/RL, elsewhere.
JamesMiller
Pressimus Is For Businesses -- It's Great For Reputation Management & Marketing
6 years
Pressimus Is A Powerful Suite Of Tools For Writers

Plenty of us are familiar with "vanity searches," plugging our name into search engines to find out what's out there. If we're public figures, online content creators, or businesses, however, we do these searches to find out what others are saying about our content or products. 

Reputation management is very important in an era where a viral video or web page (or even Tweet) can make or break entire companies or careers, but sometimes we need an easy way to sort all of that content.

Meet Pressimus. I've already bragged about why Pressimus is important in another post (here), and the link below demonstrates how Pressimus can be used for writers and journalists (those wanting a basic overview of how to use Pressimus should start here): 

JamesMiller
Pressimus Is A Powerful Suite Of Tools For Writers
Most "content creation" software -- software that allows you to write -- is basically the same. You've got a space for a title, a spot for the the body of the article, and a bunch of formatting tools. Basically, sites like Wordpress, Square Space, Medium and others are just word-processors that pub…

Some of those tools might be useful for companies, but those same exact tools can be used in a totally different way by companies that who want to see what the Internet is saying about any given topic, including their brand or their topic.

Let's say, for instance, that there is a Youtube video blogger whose name is Markus Fuller. He makes somewhat niche videos wherein he takes apart audio equipment, synthesizers, and electronics in order to see what's inside. His typical videos get between 3,000 and 20,000 views. Not too shabby.

Now let's say you work for a company called Nagra that makes high-end $10,000 audio recorders used in movies and such.  Imagine that Markus Fuller has a friend who owns the Nagra VI, and the lithium ion battery stops working. This friend tells Markus that replacement battery packs cost about 500 UK pounds ($700+), and Markus, who has taken apart many batteries before, is outraged because battery packs are just not that expensive. Let's say Markus takes apart this battery pack to find about $30+ dollars worth replaceable batteries strapped together with some plastic, and a huge pink sponge.

Well, this happened last month, and Markus Fuller's video got 1.3 million views: 

Clearly it's time for Nagra to do some damage control, but first you need to find out how bad the damage is.

One way is to do an internet search, of course, which find that both Gizmodo and BGR magazines did articles on the topic. That's not really telling you the important stuff, though -- what are readers or potential customers saying?

Here's where Pressimus could really come in handy. Use the "concierge" to search social media for your product or company name. In this instance, I use Pressimus "multisearch" to look for Nagra's Twitter handle, but a similar technique could be used on Facebook, Instagram, Flikr, or Youtube -- all from within Pressimus: 

2016-03-07 22:15:46
A few results: 

Clearly, Nagra still has some work to do to make things right for their customers. But if you are an employee for the company, you could make a nice little report about the scope of the problem using Pressimus. You could categorize comments into different groups, and hone your social media strategy by measuring how your interaction with customers gets results (or in this case, doesn't). You can clearly present social media interactions in an easily readable format so that company management does not have to scroll through Twitter or Facebook to find out what's out there. 

And perhaps most importantly, you can use Pressimus to identify journalists or customers that you need to follow up with or contact directly.

Of course, this is an example of how Pressimus can be used for damage control -- which is important. But Pressimus could just as easily make an article about the great things your customers are saying about you.  

In this example, a company called Korg has made a brand-new synthesizer, the Minilogue, which the Internet is raving about. Surely, our potential customers, or someone at the corporate office, should know that people love our product! Well, Pressimus is just the tool for the job.

Using the search feature, I've entered "KorgUSA minilogue -RT." "KorgUSA" is our Twitter handle (but we could just as easily omit the "USA" to search for Tweets we may have missed), "minilogue" is obviously the product, and "-RT" tells Twitter search to ignore "retweets" so we only see original tweets. The results are MUCH better:

2016-03-07 22:36:21
Maybe Korg will pick a few of these comments to highlight on their Facebook page -- or maybe they'll make an entire article in Pressimus to highlight the best comments and videos, but they'll be able to easily move posts made on social media platforms right in to their Press:
As you can see, besides the obvious -- the writing functions -- Pressimus is a powerful tool for making snapshots of social media history, and that can be useful for companies, writers, and researchers. And it's a lot of fun.